2020 President's Award: Recognizing Excellence in Customer Service | Mullinax Ford Blog

Mullinax Ford is proud to announce that five of its locations recently received the highly prestigious Ford Motor Company President’s Award.

For 2020, fewer than 10% of the 3,000 Ford dealers in the nation earned the distinction, given annually to recognize the highest levels of customer service, satisfaction and leadership in the industry.

The 2020 awards were presented on-site at the winning dealerships earlier this year. Our winning dealerships are:

• Mullinax Ford of West Palm Beach — which has received the award 7 times
• Mullinax Ford of Kissimmee — 6 wins, 5 of them consecutive
• Mullinax Ford of New Smyrna Beach — 5 wins
• Mullinax Ford of Central Florida in Apopka — 3 wins
• Mullinax Ford of Olympia (WA) — 2 wins, consecutive

Previously, Mullinax Ford of Moble has won twice.

The award is the latest recognition that customer service is the foundation of the Mullinax business model.

“We are very grateful to have received the 2020 Ford President’s Award,” said Jerry Mullinax, President. “Our founder, Ed Mullinax, believed in simplifying the car-buying process, and we still do business that way. We aim to be consistent in what we deliver. We constantly work on our processes so we can provide great service to every customer, every time. We believe in creating relationships. And because our customers value efficiency, we put our best price on the vehicle right up front – with no haggling – to make the whole process quick and simple.

“We want everyone who comes in contact with our dealerships to feel that they have been treated fairly and that we have met their needs. Outstanding customer service is truly a team effort and we make it a priority every day. Receiving the President’s Award lets us know that we are on the right path.”

Eligibility for the award, created in 1998, is determined by the ratings on comprehensive customer-satisfaction surveys and reputation scores in both sales and service. Dealers also must meet or exceed sales goals.